Digital Growth

At Church & Dwight, digital isn’t just a channel, it’s how we grow.
Our Digital Growth Team brings together experts in ecommerce, marketing, media,  analytics, and innovation to help our brands connect with millions of consumers every day.

Behind the scenes of every click, scroll, and search, this team is shaping how our iconic brands, from ARM & HAMMER™ and OxiClean™ to Batiste™ and Hero™, show up in the digital world.

They’re the driving force behind our digital growth strategy, blending creativity with data, speed with strategy, and insight with execution. Their goal is simple: to build meaningful, measurable, and lasting digital growth.

What the Digital Growth Team Does

The Digital Growth Team is made up of several interconnected functions working together to create a seamless and impactful digital ecosystem across Church & Dwight’s portfolio.

They focus on:

• Digital Growth Marketing: Using data-driven insights to plan and deliver omnichannel campaigns that increase visibility, engagement, and ROI.
• Digital Transformation: Leveraging technology, automation, and analytics to make our marketing smarter, faster, and more personalized.
• Digital Strategy, Direct to Consumer (DTC), Media & Measurement: Leading Social, Influencer, Community, and DTC, while guiding Digital Marketing programs and Media strategy across brands.
• Ecommerce: Managing our online presence across global retailers and marketplaces, ensuring every product shines on the digital shelf.

Together, these teams drive both performance and innovation, building the foundation for sustained digital growth across every touchpoint.

Our Ecommerce Team: Powering Digital Growth Online

As part of the Digital Growth function, the Ecommerce Team plays a critical role in how consumers discover, research, and purchase our products online.

They ensure our brands, from baking soda to beauty care, are easy to find, understand, and love on platforms like Amazon, Walmart.com, Target.com, and Instacart.

This team combines data, creativity, and strategy to deliver exceptional online experiences. That can mean:

• Crafting product pages with engaging copy, imagery, and videos.
• Designing digital-first bundles and seasonal promotions.
• Partnering with marketing teams on new digital campaigns.
• Using analytics to optimize content, performance, and conversion.

In short, the Ecommerce Team is where digital growth marketing meets consumer experience, translating insights into sales and data into opportunity.

How Digital Marketing Helps in Business Growth

Digital marketing is central to our success. It allows Church & Dwight to reach and engage global audiences with precision and impact.

By leveraging search, social, and retail media, our teams can:

• Target specific customer segments with tailored messages.
• Track performance in real time and reallocate budgets efficiently.
• Deliver personalized product recommendations and content journeys through AI and CRM tools.
• Strengthen brand authority and visibility through SEO and content strategy.
• Drive omnichannel experiences that connect online and offline shopping.

This integrated approach shows how digital marketing helps in business growth: turning data into insight, engagement into loyalty, and visibility into measurable ROI.

Why Digital Transformation Is Essential for Business Growth

Digital transformation underpins everything we do. It’s what allows us to innovate faster, operate smarter, and stay ahead of consumer expectations.

Key advantages include:

• Digital-first customer experiences: Meeting consumers where they are, with convenience and personalization.
• Operational efficiency: Automation, cloud systems, and AI tools help streamline workflows and boost agility.
• Real-time insights: Dashboards and analytics enable faster, data-driven decisions.
• Integrated ecosystems: Uniting web, mobile, and retail channels for seamless brand experiences.
• Future readiness: Embracing emerging tech to anticipate market shifts and drive long-term digital growth.

We believe that understanding why digital transformation is essential for business growth is key to staying competitive, and our Digital Growth Team is leading that charge.

Collaboration, Innovation, and Community

Digital growth doesn’t happen in silos, it happens through collaboration.
Our Digital Growth Team partners with nearly every part of the organization: marketing, supply chain, finance, IT, and beyond.

They test new tools, explore new platforms, and use AI-driven insights to stay ahead of change. The team thrives on experimentation, curiosity, and connection, forming a true digital growth community built on shared goals and creative problem-solving.

 

Challenges, Trends, and What’s Next

Digital moves fast, and so do we.
From evolving retailer requirements to new search algorithms and shifting consumer expectations, our teams are constantly adapting.

Top trends shaping our digital growth strategy include:

• Personalization: Creating tailored experiences through data and automation.
• Sustainability: Building transparent and eco-conscious digital practices.
• Omnichannel integration: Delivering seamless experiences wherever consumers shop.

By anticipating these trends, our Digital Growth Team ensures our brands remain visible, valuable, and relevant.

Achievements and Impact

From online-first product launches to digital campaign excellence, the Digital Growth Team has driven measurable business impact:

• Double-digit ecommerce category growth across major retailers.
• Premium digital launches that tapped into new consumer needs.
• Retail partnerships strengthened through data-driven collaboration.
• SEO and content strategies that expanded brand visibility globally.

Each win is proof of how digital growth marketing and innovation can shape brand performance, and how the people behind it drive our success.

Skills That Drive Digital Growth

Members of the Digital Growth Team bring a mix of creativity, analytical strength, and adaptability.
Key skills include:

• Data literacy and performance analytics.
• Creative storytelling and content design.
• Agility in fast-changing digital environments.
• Collaboration across teams and functions.

Whether from marketing, tech, or commerce backgrounds, team members share one thing in common: a passion for driving digital growth that makes a difference.

Why Join the Digital Growth Team?

If you’re passionate about innovation, data, and consumer connection, this is where you’ll thrive.
You’ll work on projects that shape how consumers discover and experience our brands, see your ideas make an immediate impact, and grow your skills in one of the fastest-moving parts of the company.

At Church & Dwight, we’re building a digital growth community where ideas spark action, experimentation is encouraged, and every voice contributes to shaping the future.

Join us and be part of the team driving the next wave of digital growth and transformation.