As marketing manager of the ARM & HAMMER™ master brand—including cat litter, toothpaste and Spinbrush—I lead brand strategy development and the innovation pipeline in Canada. I’m also involved with communications and the commercialization of my brands.
I’m most proud of leading the development and launch of ARM & HAMMER™ baking soda pouches in Canada. Drawing on key consumer insights about usage, we developed a strategy and sold to one of our retailers here in Canada. When I first saw the pouch in a Canadian Tire store, I was so proud of the part I played in bringing the idea to life.
Favorite part of your job
I find a lot of satisfaction in working on cross-functional teams to bring an idea into the market.
Favorite Church & Dwight product
ARM & HAMMER™ baking soda is a pure and natural solution that can be used across so many everyday tasks.
What does “Together, we have the power to win” mean to you?
There is strength in numbers. When everyone works together toward one common goal, the sky’s the limit.
Research and Development
DIVERSITY At Church & Dwight
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CULTURE At Church & Dwight
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