Brand Manager, eCommerce

Job Description

A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Position: Brand Manager, eCommerce

Reports to: Digital Marketing Lead

Position Summary:

The eCommerce Brand Manager will lead the development and execution of connected commerce and retail media strategies across key retailer and marketplace ecosystems, with a primary focus on Amazon, Walmart, and Last Mile.

This role is responsible for accelerating profitable eCommerce growth through full-funnel commerce media, digital shelf excellence, content optimization, and retailer activation strategies. Working cross-functionally with Brand, Sales, and agency partners, the successful candidate will combine strategic thinking, analytical rigor, and strong execution to drive engagement, conversion, and market share growth across digital commerce channels.

Role Accountabilities and Accountabilities:

Commerce Media & Growth Strategy

• Lead the development and execution of connected commerce and retail media strategies across Amazon, Walmart, Instacart, and key omni-channel retailers.
• Manage full-funnel commerce media programs including Search, DSP, Social and retailer media activations.
• Develop annual growth plans aligned to brand, customer, and commercial priorities.
• Identify scalable growth opportunities through analytics, competitive insights, audience strategy, and test-and-learn initiatives.

Digital Shelf & Consumer Experience

• Own digital shelf excellence across key retail partners, including content optimization, assortment visibility, ratings & reviews, search visibility, and conversion performance.
• Partner cross-functionally to deliver best-in-class omni-channel consumer experiences across retailer ecosystems.
• Monitor category trends, consumer behaviour, and competitive activity to continuously improve commerce performance.

Business & Portfolio Management

• Support profitable eCommerce growth through performance analysis across sales, media, assortment, pricing, promotions, and portfolio strategy.
• Partner closely with Brand, Sales, and agency teams to align commerce activation with broader business objectives.
• Support successful online product launches, seasonal campaigns, and retailer-specific growth initiatives.

Cross-Functional Leadership

• Collaborate across Marketing, Sales, Analytics, Creative, and external partners to drive integrated execution.
• Influence stakeholders and help establish scalable connected commerce processes and best practices.
• Share learnings and identify scalable opportunities across Canadian, US, and global teams where applicable. Leads development of eCommerce DSP and Search media strategy for both Pure Play, Omni and Last Mile.

Qualifications and Experience:

• Bachelor’s degree in Business, Marketing, Digital Commerce, or related field.
• 4–7+ years of experience in Digital Marketing, Brand Management Retail Media, eCommerce, Connected Commerce, or Growth Marketing roles.
• Proven track record of driving measurable eCommerce or omnichannel sales growth.
• Experience managing commerce media campaigns across Amazon Ads, Walmart Connect, Instacart, or other retail media platforms.
• Strong understanding of digital shelf optimization, marketplace ecosystems, and online consumer behavior.
• Experience working with commerce analytics and content syndication platforms such as Stackline, Profitero, Helium 10, Salsify, Pacvue, or similar tools.
• Strong analytical and financial acumen with ability to interpret performance data and identify growth opportunities.
• Advanced proficiency in Excel and PowerPoint; experience with syndicated and retailer data platforms preferred.
• Experience managing agencies and cross-functional stakeholders in a fast-paced environment.

Personal Characteristics:

• Highly analytical with strong commercial acumen and a bias toward action.
• Strategic thinker who can connect brand objectives to commerce execution.
• Comfortable operating in ambiguity and building new capabilities or processes.
• Strong communicator with the ability to influence across functions and leadership levels.
• Passionate about digital commerce, consumer behaviour, retail media, and emerging trends.
• Balances attention to detail with the ability to think at a broader business and growth strategy level.
• Demonstrates ownership, curiosity, and continuous improvement mindset.

Why Join Us:

• Opportunity to help shape and scale a rapidly evolving Connected Commerce capability within a leading consumer products organization.
• High-visibility role with cross-functional exposure across Marketing, Sales, Digital, and Retail partners.
• Ability to work across leading retail media and marketplace ecosystems including Amazon, Walmart, and other omni-channel retailers.
• Opportunity to directly influence growth strategies, digital transformation initiatives, and modern commerce capabilities.
• Fast-paced environment with meaningful ownership, autonomy, and exposure to senior leadership.
• Opportunity to drive measurable business impact across nationally recognized brands and growing digital commerce channels.

Church & Dwight Canada may use Artificial Intelligence (AI) tools as part of its recruitment and selection process. These tools may assist in screening, assessing, or evaluating applicants to support fair and consistent hiring decisions. All AI usage complies with applicable privacy and employment laws, and final hiring decisions are made by our recruitment team.

This posting represents a genuine and currently available vacancy.

The Ontario compensation range for this role is $98,900 –$140,600. Church & Dwight’s salary ranges are intentionally broad to provide employees with opportunities for future growth and progression within the company. Actual starting salaries are determined based on internal equity, relevant experience, market competitiveness, and job location.

Benefits:
•    Comprehensive health and dental coverage starting on day one 
•    Wellness Spending Account 
•    Company-matched pension plan 
•    Bonus eligibility 
•    Excellent training and development programs 
•    Educational Assistance & Tuition Reimbursement 
•    Employee Resource Groups (ERGs)

Additional Information:
•    We do not require Canadian work experience as a condition of employment. Candidates must be legally authorized to work full-time in Canada and be based in Ontario.
•    Applicants who are interviewed will be informed of the outcome within 45 days.

Church and Dwight Canada is an equal opportunity employer committed to providing a barrier-free, inclusive and accessible work environment. Applicants may be entitled to reasonable accommodation in respect of a legally protected characteristic in accordance with applicable human rights legislation. If you require accommodation on this basis, we will work with you to meet your needs. Please inform our Human Resources department if you require an accommodation in completing this application for employment or for otherwise participating in the application process.