Social Media Strategist - Touchland

About Touchland

Touchland is a beauty-inspired personal care brand which creates self-care products that go beyond functional needs, transforming everyday moments into daily delights. The company first launched its award-winning Power Mist, a hand sanitizer best known for its innovative design, elevated formulations and uplifting scents. Since Touchland’s founding, Power Mist has received over two dozen beauty awards including four Allure Best of Beauty Awards. Touchland’s founder and CEO Andrea Lisbona has also been recognized by Inc. Magazine and EY as a leading female founder within the beauty industry. The brand has executed noteworthy product collabs with the likes of Disney, Hello Kitty, Smiley and BLACKPINK and has become beloved by celebrities and consumers alike. Touchland offers a variety of distinct formats including the travel-sized Power Mist (available in 19 scents and 2 premium formulations), the new Power Essence (available in 8 scents) and an enviable lineup of on-the-go accessories. Today, the brand is carried in Sephora and Ulta Beauty retail doors (among others) across the US, Canada, the Middle East as well as on Amazon.com and Touchland.com.

About the Role

We’re looking for a Social Media Strategist to own and evolve our social presence across platforms. This role will translate the broader marketing calendar into a cohesive, high-impact social strategy and execution plan. You’ll sit at the intersection of strategy, content, and performance—driving channel growth, engagement, and brand consistency while collaborating closely with the creative team.

Work Environment

Hybrid: This is a hybrid role based in New York City and requires in- person attendance on Mondays, Tuesdays, and Thursdays, with remote work options on Wednesdays and Fridays.

Role Accountabilities and Responsibilities  

Social Strategy & Planning

• Translate the marketing calendar into a clear, insight-driven social calendar across all relevant platforms

• Define channel-specific strategies (e.g., Instagram, TikTok, LinkedIn, etc.) aligned with brand and business goals

• Identify content opportunities tied to campaigns, cultural moments, and trends

• Continuously refine approach based on performance data and platform evolution
   

Content Direction & Creation

• Brief and collaborate with the creative team to produce high-performing, platform-native content

• Contribute to content ideation and, where needed, create content directly (copy, simple visuals, short-form video)

• Ensure all content aligns with brand voice, tone, and visual identity

• Stay ahead of trends and proactively bring new ideas to the table
   

Calendar & Execution Management

• Own and maintain the social content calendar

• Ensure timely execution of all posts, campaigns, and reactive content

• Manage approvals and cross-functional alignment with marketing and other stakeholders

• Balance planned content with agile, real-time opportunities
   

Performance & Reporting

• Own social reporting across channels (weekly, monthly, campaign-level)

• Track key metrics (engagement, reach, growth, conversions where relevant)

• Translate data into clear insights and actionable recommendations

• Test and optimize content formats, posting cadence, and messaging
   

Success in This Role Looks Like

• A clear, consistent, and engaging social presence across all channels

• Strong alignment between marketing campaigns and social execution

• Measurable growth in engagement, reach, and audience quality

• A steady stream of creative, relevant, and on-brand content

• Insightful reporting that drives smarter decisions over time

Education and Experience  

• Bachelor’s Degree required

• Minium of 3–6 years of experience in social media strategy, content, or digital marketing

• Strong understanding of major social platforms and their nuances

• Proven ability to turn brand/marketing objectives into effective social strategies

• Experience managing content calendars and working with creative or creator teams

• Comfortable both briefing content and creating it yourself when needed

• Data-driven mindset with experience in social analytics and reporting tools

• Highly organized, proactive, and comfortable in a fast-paced environment
   

Preferred Qualifications:

• Paid social knowledge (even if not hands-on)

• Familiarity with social listening tools and trend forecasting

• Basic design or video editing skills

Compensation and Benefits  

The U.S. base salary range for this full-time position is $110,900-$160,000. This position is also eligible for a bonus. 

As a Church & Dwight US employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.   

The actual base pay offered to the successful candidate will be based on multiple factors, including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay parity.  Compensation decisions are dependent upon the facts and circumstances of each position and candidate. 

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