Digital Shelf Specialist

Job Description

A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Responsible of digital initiatives including the development, integrations, and technology updates. The primary focus of this position is to support marketing and sales opportunities aligned with Performance at inbound / outbound channels.

Responsibilities

• Strategic approach to digital content calendars across brands, retailers & seasonality’s
• Oversee management & maintenance of digital operation at own channels (Websites & social media) & External channels (Paid media & Retail media)
• Website knowledge to categorize, display, optimize and leverage content at .com
• Manage resource to optimize content, product listings and digital marketing assets.
• Work with the sales to team to ensure optimization of product and content with key retailers.
• Coordinate with digital agencies on assets & communication testing, editing & repurposing engaging content for omni channel approach to achieve KPI’s & goals.
• Digital reporting on content effectiveness to support day by day digital optimization.
• Manage brand portfolio of media campaigns across paid & retail media.
• Manage budgets, bids, pacing, performance, and reporting for paid media channels to provide strategic recommendations to drive performance.
• Deliver campaign insights using Analytics, retail media platform, media platforms, and Power BI information

Requirements:

• 5 years digital marketing experience
• Strong attention to detail and a solid understanding of best practices for the management of content data. 
• Professional experience and previous experience working with Content Management Systems, specifically Salsify, Syndigo, and large data sets is preferred. 
• Digital Experience at digital content
• Web development.
• Digital channel investment
• Understanding of organic search algorithms and variables that drive ranking, promotional know-how including digital coupons and other incentives to drive trial and subscription, understanding of the role auto-replenishment plays in the shopping journey.
• Retail media (eCommerce)
• Powerful analytical skills and analytics knowledge (social & retail media, amazon vendor, amazon seller, google analytics) to quickly identify risks and opportunities.
• Business manager meta

Desirable:

• CPG background to understand CPG ecommerce business (Pure Players, B&C, Last Milers, 1P / 3P)
• Work both directly with team members to clearly understand goals and business needs to develop the accurate strategy.

• Build relations internal and externally.

• Tag manager google
• Tech marketing (Marktech)

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.

For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/