Marketing Manager

Job Description

A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

THE POSITION:

Marketing Manager, OTC+WH
 

The Over-The-Counter (OTC) and Women’s Health (WH) business unit is a key engine of profitable growth for C&D Canada with several strong brands encompassing a wide range of categories from pain relievers to vitamins and nutritional supplements. This is an exciting opportunity for an experienced marketing professional who has CPG experience in leading well-known brands in a competitive market.

Sound strategic thinking, detailed analytic abilities and strong leadership skills will be expected as the candidate will be pivotal in developing and executing an aggressive commercial plan for the long-term growth of these brands.

The candidate will lead cross-functional teams, working closely with Customer Strategic Planning,  Sales, R&D, Regulatory and Legal Affairs, Finance and Demand planning, as well as our International and US brand teams. The candidate will also work closely with our agency partners on the brand’s creative, media, shopper marketing, and PR. Your solid background in leading CPG companies will help you build winning strategies while leveraging US and international successes and key learnings. This position will report to the Brand Director – OTC+WH.   

The successful candidate will:

• Have hands on experience with brand management, including strategic decision making, financial acumen and a strong desire to drive net sales and gross margin
• Develop and execute brand strategy across an integrated commercial plan
• Lead the briefing process and projects across an integrated agency team and be accountable for the execution across multiple touch points

• Evaluate new product innovation from Global teams and develop Canadian innovation needs where required, including category/competitive analysis to validate size of opportunity, consumer and trade validation of product idea and  financial metrics
• Run day-to-day operational activities, including P&L management and budgeting
• Become an expert in the market, the business and regulatory environments in which the brand competes to support strategic brand decisions (including pricing, sizing, distribution, product development, category reviews and more) 
• Act as voice of the consumer. Leverage custom research, Nielsen data and internal data to identify unmet needs, upcoming trends and growth or defensive strategies
• Be digitally savvy, understand the evolving media landscape and have experience marketing products through ecommerce platforms
• Coach and mentor an Assistant Marketing Manager focusing on their development

QUALITIES OF THE IDEAL CANDIDATE

• Bachelor of Business and/or MBA 
• 3-5 years minimum of marketing experience in brand management or in a similar, related field. Consumer packaged goods experience required. OTC+WH experience preferred
• Highly organized individual who excels at managing multiple ongoing priorities and consistently delivers high-value work on time
• Prior innovation/new product development experience, new product launches and/or major repositioning of a brand
• Demonstrated ability to generate big new ideas and lead complex, strategic projects through to commercialization; possess powerful analytical skills to quickly identify risks and opportunities
• Ability to effectively collaborate with cross-functional partners and to influence senior leadership across functions
• Positively drives teams to exceed goals on established businesses and new acquisitions.
• Demonstrated understanding and experience of a robust marketing mix
• Can-do attitude, results driven.  Motivated to foster team spirit and make an impact to the organization 
• Fully accountable and possesses pride in contributing to share, margin, top line sales growth. Strong skills in financial metrics, pricing and forecasting
• Able to translate data and research into meaningful insights
• Literacy in Microsoft Office and ACNielsen Answers

Church and Dwight Canada is an equal opportunity employer committed to providing a barrier-free, inclusive and accessible work environment. Applicants may be entitled to reasonable accommodation in respect of a legally protected characteristic in accordance with applicable human rights legislation. If you require accommodation on this basis, we will work with you to meet your needs. Please inform our Human Resources department if you require an accommodation in completing this application for employment or for otherwise participating in the application process.