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Customer Strategic Planning, Manager

Job Description

A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Position: Customer Strategic Planning Manager

Reports to:  Team Lead, Customer Strategic Planning, Household


In this role you will be responsible for developing & executing channel and external brand commercial strategies for the Church and Dwight brands, integrating brand and customer strategies and priorities, to deliver sales and profit growth for Church and Dwight. You will be an expert on your category and brand to provide a foundation to be responsible for all elements of the channel the strategies, designing the trade funding to support the strategies, and driving collaboration between sales and marketing to enable execution and tracking results. You will also be the heartbeat of the planning process for your brands. You will quarterback several elements of the corporate planning process to enable better planning, deliver improved plans for our customers and enable better results. This role partners closely with the Revenue Growth Manager role. You will be accountable for delivering the brand sales and profit category on your specific businesses. You will be responsible for 2-3 household businesses.

The Customer Strategic Planning Manager will be responsible to:

Design and execute channel and go-to-market strategies

  • Develop channel and go-to-market strategies that achieve the business goals, financial targets and channel requirements for specific brands. Identify sales goals by brand and design strategies required to achieve goals.
  • Develop a long-term vision to be shared externally, with collaboration from marketing and sales, on the 3-year plan for major brands
  • Leads deployment of channel and go-to-market strategies with the sales organization. Define and deploy required brand/category in store fundamentals (e.g. distribution, feature, display, pricing, shelving) to deliver go-to-market strategies.
  • Excite and enable the organization to deliver the brand/channel strategies and selling priorities. Problem solve issues to deliver against results.
  • Develop innovation presentations for sell-in by sales teams. Track initiative progress and local execution along with sales teams to drive learning for share and reapply.
  • Track and report progress on sales fundamentals and customer and channel sales strategies.

Multifunctional collaborator between sales, marketing and finance

  • Be the internal voice of sales in the development of short and long term brand plans, including design of new product development plans. Ensure brand plans are linked to sales perspective,
  • Be the external voice of marketing in developing external plans and presentations. Ensure sales plans are linked with brand plans developed by marketing.
  • Work closely with Revenue Growth Manager and brand finance to develop business plans and the financials analysis to assess outlook and performance
  • Drive collaboration between sales and marketing to deliver the financial goals of the organization while ensuring opportunities and barriers from both functions are represented in planning
  • Engagement as part of the multi-functional brand forecasting process

Lead strategic thinking on Trade Funding investment and Revenue Growth

  • In partnership with Revenue Growth Manager, lead the strategic thinking on trade fund investment and pricing at a brand level to deliver sales and profit objectives
  • Design the target trade fund investment strategy for each brand in the short (1 year) and long term (3 year+).
  • Identify opportunities for promotional optimization, lead implementation and sell in of promotional optimization work with the sales teams. Assess promotion efficiency, and ROI/cost-event analysis to ensure the best outcome for our in market investments
  • Identify opportunities and what needs to be true to drive improved product mix. Lead channel and go-to-market execution and engagement of product mix plans to the sales teams.

Category and Brand expert

  • Be the external expert on the brand and the category.
  • Develop a deep understanding of customer strategies, relationship to our categories and brands
  • Be in touch with competitive execution and results in the market. Develop national plans to respond to competitive threats where required.
  • Improve organizational capability of our brand, category and competition in the Canadian market via developing and deploying education.
  • Monitor results, competitive activity & strategies to ensure sales and profit targets are met.

Business Planning

  • Key contributor to sales, marketing and finance planning
  • Leads annual channel planning for the brand including assessing what’s working/not working with current strategies, developing and deploying new and revised sales strategies, developing building blocks and brand quota targets
  • Key contributor to customer Joint Business Planning and major trade fund negotiations working to enable the organization to have the right resources and sell in to support objectives
  • Key contributor to marketing planning to ensure that sales perspective is included in the development of brand plans.
  • Key enabler of ensuring that the organization delivers against functional deadlines
  • Identify opportunities to strengthen our corporate planning process. Lead, design and deploy new planning processes and tools.

Education & Experience:

  • University Education (preference given to MBA / Bachelor of Commerce)
  • 6+ years of customer Marketing, customer-facing account Management, or Consumer Marketing experience in CPG Industry
  • Direct Sales Experience required
  • Category Management/Shopper Marketing/Shopper Insights experience
  • External plan development/management experience and exposure

Skills & Competencies:

  • Demonstrated leadership in achieving sales results through others with and without direct authority
  • Demonstrated track record of success in enabling business growth, developing brand plans into sales strategies, launching new products, trade fund management and revenue growth management.
  • Demonstrated ability to collaborate with others across functions
  • Advanced analytical skills and strong critical thinking
  • In-depth knowledge of consumer sector sales, consumer products, channels, and Canadian retailers and key business drivers
  • Demonstrated ability to take initiative

Church and Dwight Canada is an equal opportunity employer committed to providing a barrier-free, inclusive and accessible work environment. Applicants may be entitled to reasonable accommodation in respect of a legally protected characteristic in accordance with applicable human rights legislation. If you require accommodation on this basis, we will work with you to meet your needs. Please inform our Human Resources department if you require an accommodation in completing this application for employment or for otherwise participating in the application process.

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Canada is more than its hulking-mountain, craggy-coast good looks: it also cooks extraordinary meals, rocks cool culture and unfurls wild, moose-spotting road trips.

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DIVERSITY At Church & Dwight

Church & Dwight strives to create an environment where everyone feels free to bring their authentic self to work every day.

We win when we respect every employee for who they are – regardless of gender, age, race, ethnicity, religion, disability, veteran status, sexual orientation or any other differences. We believe that our employees’ contributions are richer because of their diversity. We aim to be a diverse, inclusive and equitable company and are determined to build a culture where people have the power to win together.

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CULTURE At Church & Dwight

We care - about our people, our products, our consumers and our environment. To honor these priorities, we’ve built our culture around the tenants of courage, determination and team spirit. We’re united by our small company feel and inspired by opportunities to make our mark.

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Equal Employment Opportunity for the Disabled At Church & Dwight

As an equal opportunity employer, Church & Dwight is committed to providing access and opportunities to individuals with disabilities. Applicants who require accommodation for accessibility to the online application system, the interview process, completing any pre-employment testing, or any other portion of application process, as a result of impairment from a medical or mental health condition, they may contact 877-809-8449 or email their resume and cover letter to     

To review Church & Dwight’s Equal Opportunities Employer Policy, click link below.

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