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Market Research Manager

Job Description

A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Role Summary                                                                                                                                               

This Market Research Manager collaborates across the Data & Analytics Office to provide the Commercial (Brand & Sales) and New Product Teams guidance & insight based on a solid understanding of the consumer for assigned categories. They provide insights through the execution of primary and secondary marketing research and analytical support for current and/or emerging products. This includes consumer research to assess and understand innovation, product performance, strategic positioning, message studies, tactical marketing programs, shopper behavior and strategic initiatives. The role also includes analysis of existing research & syndicated data sources to help with market assessments.

Role Accountabilities and Responsibilities (Describe the 5-7 major accountabilities)                             

  • Manages marketing research projects:

    • Works to define appropriate methodology consistent with business goals.

    • Partner with external agencies & platforms for survey creation, data collection & data analysis.

    • Review all research materials to ensure validity of research.

    • Provide input as necessary to marketing and agencies in the development of materials for testing.

    • Provide actionable recommendations grounded in insights from marketing research, syndicated data, business situation, and realities.

  • Provide brand planning & strategy assistance through a solid understanding of the consumer.

  • Apprise the organization of evolving consumer demographics, behaviors, and other trends relative to assigned brands and categories.

  • Work with support functions as necessary to address business questions with all relevant information and support related strategic efforts.

  • Work with secondary studies and syndicated data sources such as Circana, Numerator, Luminate, and Mintel.

  • Manage projects within budgets, schedules, corporate, legal & regulatory requirements, and strictly adhere to relevant policies & SOPs.

Education and Experience                                                                                                                           

  • Bachelor’s degree in business management, Psychology, Finance, other quantitative disciplines, or related Life science.

  • Minimum of 5 years of relevant business experience in market research, business intelligence, marketing, or business analytics is required.

Skills and Competencies                                                                                                                               

  • Must have excellent problem-solving, communication, presentation skills, and the ability to function as a team member.

  • Knowledge of qualitative & quantitative research methodologies, data sources, and specialized market research software.

  • Experience integrating diverse sources of information, formulating business-relevant, and strategic recommendations.

  • Must be able to work on a variety of projects spanning multiple categories simultaneously.

#piq #hybrid-

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.

For more information on our company, our brands and our culture visit us at

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Role Location

United States

With corporate offices and major plants across the country, we’re building consumer products and connecting with global offices from the place where it all began.

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DIVERSITY At Church & Dwight

Church & Dwight strives to create an environment where everyone feels free to bring their authentic self to work every day.

We win when we respect every employee for who they are – regardless of gender, age, race, ethnicity, religion, disability, veteran status, sexual orientation or any other differences. We believe that our employees’ contributions are richer because of their diversity. We aim to be a diverse, inclusive and equitable company and are determined to build a culture where people have the power to win together.

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CULTURE At Church & Dwight

We care - about our people, our products, our consumers and our environment. To honor these priorities, we’ve built our culture around the tenants of courage, determination and team spirit. We’re united by our small company feel and inspired by opportunities to make our mark.

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Equal Employment Opportunity for the Disabled At Church & Dwight

As an equal opportunity employer, Church & Dwight is committed to providing access and opportunities to individuals with disabilities. Applicants who require accommodation for accessibility to the online application system, the interview process, completing any pre-employment testing, or any other portion of application process, as a result of impairment from a medical or mental health condition, they may contact 877-809-8449 or email their resume and cover letter to     

To review Church & Dwight’s Equal Opportunities Employer Policy, click link below.

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