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National Sales & Strategy Manager, Waterpik

Job Description

A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.


Direct and manage the sales process for defined accounts in Mass, Drug and DIY; ensuring all Waterpik goals and objectives are being executed and accomplished.  Accounts could include but are not exclusive to Costco, Walmart, Shoppers Drug Mart, Rexall, Home Depot, Canadian Tire and Home Hardware. 

The Company

Church & Dwight Canada is a CPG company with over 30 leading brands in the Household, OTC, and Personal Care and Sexual Health categories. Most of its brands occupy a #1 or #2 share position.  Its signature brand is the Arm & Hammer family of products that includes baking soda, laundry, dental care, cat litter, carpet deodorizers and deodorants.  

Waterpik Inc., a wholly owned subsidiary of Church & Dwight, has been a leader in developing personal and oral health care products for the entire family since 1962. We have acquired many patents for our innovations, and Waterpik® products are recognized for award- winning design and technology. We are currently searching for a National Sales and Strategy Manager

Role Accountabilities & Responsibilities

  • Develop and implement annual business plans for the achievement of volume objectives, trade spending requirements and priorities which are consistent with C&D/Waterpik brand and corporate strategies
  • Work collaboratively with Customer, Team Leader, Marketing, Finance, Supply Chain and other internal stakeholders, to identify, develop and execute business building plans for the account
  • Achieve full line distribution for all Waterpik products with emphasis on maximizing product volume and margin contribution
  • Coordinate and communicate all relevant account program with buyers and accounts that include merchandising, pricing, distribution, planograms assortments
  • Report on all competitive and required information on a timely basis (i.e.. Weekly, Qtrly Reviews)
  • Provide forecasting information to the demand planning team through ongoing Shipment, Inventory and POS analysis for meeting forecast accuracy objectives
  • Lead development and execution of joint business plans relative to assigned categories and accounts

Qualifications & Experience

The ideal candidate will possess strengths in core competencies such as; strategic thinking, decision quality, dealing with ambiguity, priority setting, communication skills and be a team player.

Additional qualifications:

  • 10 years of CPG sales experience, preferably with Walmart, Shoppers Drug Mart and other National retailers.  DIY channel experience is a plus (The Home Depot, Canadian Tire)
  • Ideally, experience working in sales or in close collaboration with sales. Experience leading customer presentations is also highly desired.
  • Has a track record of growth and innovation
  • Demonstrated ability to develop sales/customer strategies that deliver growth
  • In-depth knowledge of Sales and Go2Market principles and solid understanding of best practices
  • Proficient in Excel, PowerPoint, and Syndicated POS Data
  • Strong understanding of and experienced in managing Nielsen data
  • Strong strategic negotiation and influence selling skills
  • Solid communication and presentation skills (JBP experience is preferred)
  • University degree in a relevant field is required

Personal Characteristics

The successful candidate will need to demonstrate a broad range of skills and abilities:

  • First class communication, with excellent interpersonal and networking skills at all levels. Experience of working in an International environment and interfacing with a North American parent company.
  • Organizationally astute, s/he builds and develops effective working relationships and drives support and trust among internal and external stakeholders
  • Flexible and “an entrepreneur”, able to respond and adapt swiftly to a dynamic growth environment
  • A high level of energy, stamina and action orientation; a passionate enthusiast with a personal drive and ambition to create opportunities and change for the business.
  • Be respectful, will put the organization and its people first, ahead of his/her own agenda; this is not a “yes person” but someone who gets behind decisions appropriately and is not politically driven
  • Ability to work with leaders at all levels of Church & Dwight/Waterpik with confidence and humility. Low ego and a true team player.
  • Inspires trust and confidence, with unquestioned integrity and high personal standards. Genuine, forthright and honest, and makes tough decisions when required.
  • Demonstrable empathy and cultural sensitivity with the emphasis on an international set of interpersonal and business skills

Church and Dwight Canada is an equal opportunity employer committed to providing a barrier-free, inclusive and accessible work environment. Applicants may be entitled to reasonable accommodation in respect of a legally protected characteristic in accordance with applicable human rights legislation. If you require accommodation on this basis, we will work with you to meet your needs. Please inform our Human Resources department if you require an accommodation in completing this application for employment or for otherwise participating in the application process.

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Role Location


Canada is more than its hulking-mountain, craggy-coast good looks: it also cooks extraordinary meals, rocks cool culture and unfurls wild, moose-spotting road trips.

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DIVERSITY At Church & Dwight

Church & Dwight strives to create an environment where everyone feels free to bring their authentic self to work every day.

We win when we respect every employee for who they are – regardless of gender, age, race, ethnicity, religion, disability, veteran status, sexual orientation or any other differences. We believe that our employees’ contributions are richer because of their diversity. We aim to be a diverse, inclusive and equitable company and are determined to build a culture where people have the power to win together.

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CULTURE At Church & Dwight

We care - about our people, our products, our consumers and our environment. To honor these priorities, we’ve built our culture around the tenants of courage, determination and team spirit. We’re united by our small company feel and inspired by opportunities to make our mark.

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Equal Employment Opportunity for the Disabled At Church & Dwight

As an equal opportunity employer, Church & Dwight is committed to providing access and opportunities to individuals with disabilities. Applicants who require accommodation for accessibility to the online application system, the interview process, completing any pre-employment testing, or any other portion of application process, as a result of impairment from a medical or mental health condition, they may contact 877-809-8449 or email their resume and cover letter to     

To review Church & Dwight’s Equal Opportunities Employer Policy, click link below.

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