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Marketing Manager - Global New Products Innovation (VMS)

Job Description

A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Position Overview:

  • Develop and execute consumer and customer-centric marketing strategies to drive market share, incremental net sales, and profitability for our brands.
  • Collaborate with agencies to successfully execute the development and launch of new consumer-desired products for the VMS brands.
  • Lead cross-functional team meetings to ensure seamless coordination and execution of new products and initiatives, from concept to launch.
  • Utilize market research and insights to inform decision-making, ensuring strategies are aligned with consumer preferences and market trends.
  • Conduct comprehensive business analysis and reporting, leveraging data to drive actionable recommendations and inform strategic decision-making.
  • Create integrated and holistic innovation strategies that align with the mission and vision of our brands, driving long-term growth and brand differentiation.
  • Manage the end-to-end innovation process, including concept validation, technical feasibility, PCPS evaluation, sales sample development, sell sheets, new item trackers, new item forecasting, competitive analysis, sales presentations, and package development and art release.

Role Requirements:

  • Bachelor's degree (BA/BS) required; MBA strongly preferred.
  • 5-8 years of experience in Marketing within the CPG, OTC, or Cosmetics industry.
  • Highly proficient in Circana/Unify, category analysis, and forecasting.
  • Familiarity with consumer marketing research tools and techniques.
  • Experience with P&L analysis.
  • Ability to lead complex, strategic projects from inception to commercialization.
  • Strong leadership and influencing skills to work effectively with cross-functional teams.
  • Excellent communication and presentation abilities.
  • Comfortable with managing complex situations

Join our team and be part of a dynamic, high energy, innovative VMS team. We foster a culture that values creativity, determination, and collaboration, where you will have the opportunity to make a real impact on our business.



Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.

For more information on our company, our brands and our culture visit us at

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Role Location

United States

With corporate offices and major plants across the country, we’re building consumer products and connecting with global offices from the place where it all began.

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DIVERSITY At Church & Dwight

Church & Dwight strives to create an environment where everyone feels free to bring their authentic self to work every day.

We win when we respect every employee for who they are – regardless of gender, age, race, ethnicity, religion, disability, veteran status, sexual orientation or any other differences. We believe that our employees’ contributions are richer because of their diversity. We aim to be a diverse, inclusive and equitable company and are determined to build a culture where people have the power to win together.

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CULTURE At Church & Dwight

We care - about our people, our products, our consumers and our environment. To honor these priorities, we’ve built our culture around the tenants of courage, determination and team spirit. We’re united by our small company feel and inspired by opportunities to make our mark.

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Equal Employment Opportunity for the Disabled At Church & Dwight

As an equal opportunity employer, Church & Dwight is committed to providing access and opportunities to individuals with disabilities. Applicants who require accommodation for accessibility to the online application system, the interview process, completing any pre-employment testing, or any other portion of application process, as a result of impairment from a medical or mental health condition, they may contact 877-809-8449 or email their resume and cover letter to     

To review Church & Dwight’s Equal Opportunities Employer Policy, click link below.

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