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Associate Director, Growth Marketing and Media Optimization

Job Description

A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Hybrid

Digital Marketing Optimization team lead is a leadership role in Digital Strategy, and Media, department to inform, assess and guide Digital Marketing programs and Media strategy through lenses of consumers’ behaviors and their omni-channel journeys to improve digital experiences, drive top-line sales, and enable profitable growth across product portfolio. This critical role helps define and shape media optimization and test and learn capabilities that drive efficiencies by leveraging and connecting a broad spectrum of marketing, media, and sales analysis to deliver business objectives of our iconic Brands in one of the fastest-growing consumer packaged goods company. This role will be reporting to the Associate Vice President, Digital Strategy, and Media with a strong relationship to the Digital Strategy, Direct to Consumer, e-Commerce, Customer Experience, Sales, and Brand teams. The goal is to offer a digital marketing and media insights center of excellence at the channel, message, creative, and audience level to help make strategic choices.

Responsibilities

Strategic Media Leadership and Optimization

  • Develop a comprehensive Media Strategy and Vision that guides budget allocation across various Strategic Business Units (SBU), Brand Quadrants, and media channels.

  • Lead Media Optimization efforts to drive performance for all Church and Dwight (CHD) brands across all channels, including Paid Media Optimization (PMO), Search Engine Optimization (SEO), Social Media Optimization (SMO), and Dynamic Creative Optimization (DCO).

  • Manage vendor and agency relationships, negotiate rates and contracts with media partners to ensure the most favorable terms for CHD brands and win: win for vendors and agency partners.

  • Champion and develop capabilities for development of in-house digital media buying and affiliate marketing to enhance control and potentially reduce costs for CHD.

  • Synthesize the impact of Paid, Owned, and Earned Media (POEM) and digital marketing campaigns across various channels like email, SMS, programmatic advertising, direct response, search, and social media (both paid and organic).

Marketing Performance

  • Answer critical marketing performance questions by leverage insights and pre-built reports from Marketing, Sales, and Data Analytics Office, conducting test and learns across consumer touchpoints and analyzing data from industry and analyst reports.

  • Translate deep understanding of consumer behavior, derived from digital metrics and reporting, into actionable recommendations for A/B testing to improve digital channels’ performances.

  • Monitor and assess the competitive media landscape and consumer trends, providing strategic direction for overall messaging and marketing efforts for enhanced marketing performance.

  • Compile a clear and concise narrative from fragmented reports across systems, campaigns, channels, and agencies to provide strategic recommendations and insights for various stakeholders.

Media and Performance Marketing Excellence

  • Serve as a Subject Matter Expert (SME) and Thought Leader about optimizing campaign execution and how to deliver seamless customer journeys with Marketing and Media Automation tools and systems.

  • Identify gaps in media optimization capabilities and communicate them to relevant stakeholders (SBUs, Customer Experience teams, CDAO, IT, Data Scientists, and Data Architects) to close these gaps, improve performance measurement, and maximize results.

  • Create, maintain, and socialize a marketing and media optimization scorecard  encompassing all digital and non-digital media channels for brand teams.

  • Monitor branded and Direct to consumer (DTC) website user experience and provide recommendations for improvement/optimization to DTC and Digital Strategy teams while collaborating with the IT and DTC teams to develop solutions for identified and resolve website issues.

  • Build a sustainable digital performance management ecosystem by implementing and utilizing tagging tools like Google Analytics Platform (GA), Google Tag Manager, and other third-party tools for all digital assets (websites, emails, media, and apps).

  • Set goals and KPIs for digital content and conduct regular content assessments and analyze performance against those KPI across channels to identify areas for improvement and UI optimization through A/B testing.

Leadership: Coaching and Talent Development

  • Provides overall leadership, guidance, and strategic direction for MMO team.

  • Supervise, coach, and develop direct report(s) to build leadership pipeline.

  • Strive to build a diverse, inclusion and equitable culture in your team where everyone feels free to bring their authentic self and have the power to win together.

  • Show case how to partner well with others and collaborate to get the work done with a sense of urgency.

  • Demonstrate a passion for fact finding, and marketing/advertising technology.

  • Create new and better ways to build and deliver data-driven recommendations that meet stakeholders, customers, and consumer expectations.

  • Work independently, be a self-starter and take initiatives to find solutions for business requirements.

Education and Experience:

Education

  • Bachelor’s degree in digital marketing, Computer Sciences, Engineering, or related field.

  • Master’s degree in digital marketing or business administration strongly preferred.

Experience

  • Minimum 8 years of experience in Digital Marketing, CRM, MarTech or commerce cloud platforms

  • Minimum 6 years of experience in Web, search, e-Commerce, and media performance

  • Minimum 5 years’ experience of leading teams, managing direct reports, and developing Digital SME.

  • Experience launching and/or scaling up new platform capabilities in a commercial organization using Salesforce, Magento, Zuora, Azure, SAP Commerce Cloud, Shopify, AWS, or WordPress etc.

  • Experience with first party data segmentation, CRM, CDP, and personalization of digital marketing campaigns with an understanding of GDPR, CCPA and cybersecurity.

Skills and Competencies:

Technical Skills

  • Learn and adopt existing and new digital tools and technology with ease.

  • Excellent quantitative skills with an understanding of basic financial concepts and financial forecasting.

  • Ability to integrate and translate complex information into actionable reports/presentations with easy-to-understand non-technical terms.

  • Ability to effectively visualize data highlighting important insights and conveying the story.

  • Ability to understand, analyze and solve business problems in a dynamic fast paced environment.

Leadership Skills

  • Excellent presentation skills to effectively communicate media strategies in a cohesive, concise, and insightful story format.

  • Influence without authority, manage multiple conflicting priorities in a fast-paced CPG environment while maintaining poise and calm.

  • Be curious and collaborative with an open mindset with an aptitude to be flexible and adept in managing self and direct reports’ priorities in a rapidly changing environment.

  • Maintain a positive attitude when dealing with push backs and ambiguity.

  • Understanding of how to leverage new digital tools, technologies, and platforms to improve consumer experience.

#piq #LI-Hybrid

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.

For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/


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Role Location

United States

With corporate offices and major plants across the country, we’re building consumer products and connecting with global offices from the place where it all began.

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DIVERSITY At Church & Dwight

Church & Dwight strives to create an environment where everyone feels free to bring their authentic self to work every day.

We win when we respect every employee for who they are – regardless of gender, age, race, ethnicity, religion, disability, veteran status, sexual orientation or any other differences. We believe that our employees’ contributions are richer because of their diversity. We aim to be a diverse, inclusive and equitable company and are determined to build a culture where people have the power to win together.

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CULTURE At Church & Dwight

We care - about our people, our products, our consumers and our environment. To honor these priorities, we’ve built our culture around the tenants of courage, determination and team spirit. We’re united by our small company feel and inspired by opportunities to make our mark.

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Equal Employment Opportunity for the Disabled At Church & Dwight

As an equal opportunity employer, Church & Dwight is committed to providing access and opportunities to individuals with disabilities. Applicants who require accommodation for accessibility to the online application system, the interview process, completing any pre-employment testing, or any other portion of application process, as a result of impairment from a medical or mental health condition, they may contact 877-809-8449 or email their resume and cover letter to jobs@churchdwight.com.     

To review Church & Dwight’s Equal Opportunities Employer Policy, click link below.

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