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Brand Manager, International Marketing

Job Description

A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Job Overview and Responsibilities:

Church & Dwight’s International Sales and Marketing team conducts business in over 140 countries and represents one of the fastest growing business units within Church & Dwight. The Brand Manager, International Marketing – VMS, Gravol, & Rub A535 role is a critical part of the International team and will be responsible for contributing to the development of global brand strategies for their portfolio of brands, working to identify and accelerate global new product launch opportunities and global brand expansion, and for overseeing global brand equity on their brand portfolio. The International Brand Manager will accomplish these objectives through close partnership with Church & Dwight U.S domestic marketing team, our subsidiary marketers around the world and with our Global Market Groups Sales & Marketing Teams.

The International Brand Manager’s responsibility will focus on our Vitafusion & L’il Critters brands, as well as select OTC brands of Gravol and Rub A535. 

Primary responsibilities will include the following:

A significant focus of this role will be to deliver the global expansion plan for our Vitafusion & Lil’ Critters brand with focus on China expansion, global expansion of our US synergistic SKUs, expansion in APAC & Middle East via Halal friendly NPD, and exploration/development of expansion strategies of Vegetarian NPD and non-GMO offerings.  This role will work closely with the Associate Director to refine these strategies and execute with urgency and excellence through strong partnership and influence of cross-functional partners and our Global commercial teams.

For both the VMS brands, as well as the select OTC portfolio (Gravol, Rub A535), general responsibilities will also include:

Strategy:

  • Support the Associate Director in the development, execution and tracking of growth strategies for their portfolio of brands.
  • Provide marketing support to the International markets to enable the execution of core brand strategies, and actively share best practices to optimize global brand performance.
  • Act as a liaison between our U.S. domestic and subsidiary marketing teams to represent International needs and assess impact of U.S. domestic and or/subsidiary initiatives on the total international business.
  • Responsible for global monitoring and analysis of syndicated sales and market share data and analyzing competitive trends.

New Product/ Claim Pipeline Development

  • Partner with international marketers and the GNPI team to identify global new product/claim needs.
  • Support key project execution for local markets including new product launches, line extensions, packaging redesign and marketing campaigns. Track/report on global new product roll-out and performance vs. planned goals.
  • Work along-side cross-functional partners, (e.g. R&D, Trademark and Regulatory), to ensure product eligibility and compliance.

Equity Stewardship:

  • Support the development of global brand footprints via brand positioning and communication strategies, and establish/update Brand Playbooks to ensure consistent brand execution around the globe.
  • Contribute to overall creative brief process and development of global brand communications, such as advertising for traditional and digital media.
  • Execute, review and oversee the packaging development process to ensure global consistency.
  • Coordinate and distribute communication plans to ensure consistent global brand communication strategies.

Education / Experience / Requirements:

  • BA/BS required. MBA strongly preferred.
  • 4-7 years of marketing experience required. Ideal candidate will have both classic CPG / FMCG marketing experience.  Experience managing people is a plus.
  • Must be self-motivated, solution-oriented, collaborative, and able to work under tight deadlines both independently and as part of a team.
  • Ability to multi-task, prioritize based on shifting business needs, and be comfortable working through ambiguity.
  • Specific experience working in / with international markets strongly preferred. 
  • Must have excellent English oral and written communications skills.  Additional language proficiency (Spanish, Mandarin) preferred, but not required.
  • The job will ideally be based at Church & Dwight corporate headquarters in Ewing, New Jersey, and will operate under a hybrid work schedule that will provide work from home and in-office flexibility with an expectation of being in-person 3 days per week.
  • This role may require occasional (~10%) international travel

#piq

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.

For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/


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United States

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DIVERSITY At Church & Dwight

Church & Dwight strives to create an environment where everyone feels free to bring their authentic self to work every day.

We win when we respect every employee for who they are – regardless of gender, age, race, ethnicity, religion, disability, veteran status, sexual orientation or any other differences. We believe that our employees’ contributions are richer because of their diversity. We aim to be a diverse, inclusive and equitable company and are determined to build a culture where people have the power to win together.

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CULTURE At Church & Dwight

We care - about our people, our products, our consumers and our environment. To honor these priorities, we’ve built our culture around the tenants of courage, determination and team spirit. We’re united by our small company feel and inspired by opportunities to make our mark.

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Equal Employment Opportunity for the Disabled At Church & Dwight

As an equal opportunity employer, Church & Dwight is committed to providing access and opportunities to individuals with disabilities. Applicants who require accommodation for accessibility to the online application system, the interview process, completing any pre-employment testing, or any other portion of application process, as a result of impairment from a medical or mental health condition, they may contact 877-809-8449 or email their resume and cover letter to jobs@churchdwight.com.     

To review Church & Dwight’s Equal Opportunities Employer Policy, click link below.

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