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Category & Shopper Insights Senior Manager

Job Description

A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Job Location: Hybrid (Ewing, NJ/Home Office)

The Category & Shopper Insights Senior Manager will work with key account teams and their respective retailers to develop, lead, and communicate fact-based analysis and insights in their respective category(s) to help drive C&D and category topline sales objectives through the execution of SBU deployed category platforms.

The role reports to the Senior Manager, Category & Shopper Insights. 

Role Accountabilities and Responsibilities: 

  • Develop key actionable category insights and recommendations that highlight sales opportunities for C&D and categories.

  • Identify and drive strategic sales opportunities working cross functionally with retailer and C&D headquarter teams.

  • Work with Sales Team and Brokers for line reviews, shelf set development, and in the development of plans and strategies.

  • Utilize Tools and Insights to Enable Execution: Utilize Loyalty Card, Panel, Shopper insights, assortment, and POG tools to deliver unique insights.

  • Be an expert in customer specific data, and all required systems including Circana analytics and customer POS.

  • Present insights and recommendations to the buyer as part of the category review process.

  • Monitor competitive activity and recommend solutions to meet/counter competitive situations.

  • Effectively communicate category management insights within internal C&D organization, and category management department, not in violation of confidentiality agreements with our customers.

The Category & Shopper Insights Senior Manager will be evaluated on the following KPIs for their assigned Customers:

  • Activation of Category Platforms and Strategies

  • Category Share Growth

  • Increased Distribution

Education and Experience                                                          

  • BA/BS degree from an accredited college/university required. MBA is a nice to have but not required.

  • 5+ years of experience in the CPG industry required.

  • 5+ years of Circana (formerly IRI) and/or Nielsen syndicated data experience is required.

  • Experience with Panel Data and Loyalty Card.

  • Experience with Excel, Excel Pivot Tables, PowerPoint.

  • Experience with PowerBI, Access, other data processing tools a plus.

  • Excellent analytical, communication, and creative problem-solving skills.

Skills and Competencies

  • Action Oriented

  • Priority Setting

  • Decision Quality

  • Dealing with Ambiguity

  • Technical Skills

  • Integrity and Trust



Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.

For more information on our company, our brands and our culture visit us at

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Role Location

United States

With corporate offices and major plants across the country, we’re building consumer products and connecting with global offices from the place where it all began.

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DIVERSITY At Church & Dwight

Church & Dwight strives to create an environment where everyone feels free to bring their authentic self to work every day.

We win when we respect every employee for who they are – regardless of gender, age, race, ethnicity, religion, disability, veteran status, sexual orientation or any other differences. We believe that our employees’ contributions are richer because of their diversity. We aim to be a diverse, inclusive and equitable company and are determined to build a culture where people have the power to win together.

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CULTURE At Church & Dwight

We care - about our people, our products, our consumers and our environment. To honor these priorities, we’ve built our culture around the tenants of courage, determination and team spirit. We’re united by our small company feel and inspired by opportunities to make our mark.

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Equal Employment Opportunity for the Disabled At Church & Dwight

As an equal opportunity employer, Church & Dwight is committed to providing access and opportunities to individuals with disabilities. Applicants who require accommodation for accessibility to the online application system, the interview process, completing any pre-employment testing, or any other portion of application process, as a result of impairment from a medical or mental health condition, they may contact 877-809-8449 or email their resume and cover letter to     

To review Church & Dwight’s Equal Opportunities Employer Policy, click link below.

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