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Brand Manager APAC

Job Description

A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Role Summary                                                          

Sitting in the Global Markets Group within the International division, the brand manager will be responsible for contributing to the development of APAC brand strategies, working to identify and accelerate new product launch opportunities and for overseeing elements of brand equity on selected brands. The brand manager will accomplish these objectives through close partnership with the Church & Dwight international marketing team, our subsidiary marketers around the world and with our Global Markets Group sales team.

Role Accountabilities and Responsibilities   

  • Collaborate with Sales Team and Distributors, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, and to drive Close Loop Marketing engagement
  • Working with the OTC/ Devices team in the development and execution of OTC / Devices growth strategies that include brand growth plans, competitive defense plans and white space
  • Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
  • Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives
  • Lead the development of marketing inputs to short term and long term Strategic Brand Plan
  • Track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.
  • Lead creative agencies to develop communication ideas and execute creative production designed/customized for the cultural nuances of local consumers
  • Develop fit-for-use toolkits (including concept, benefit, claims, copy, key visual, digital i-banners, social & eCommerce contents, etc.)
  • Coordinate with multifunctional teams to develop and launch new products
  • Craft pricing, promotion and channel strategy for new products
  • New Product / Claim Pipeline Development
  • Serve as the voice from APAC in brand meetings.
  • Track / report on new product roll-out and performance vs. planned goals.
  • Liaise with sales team and distributors to identify brand growth drivers for key markets.
  • Equity Stewardship: Develop brand footprints, review / comment on creative briefs and review brand copy (advertising & packaging) to ensure global consistency.

Education and Experience                                                          

  • A college degree (Bachelor’s, preferably with some business focus)
  • Minimum 3 years of brand management, ethical or consumer marketing experience or similar

Skills and Competencies

  • Excellent forward-thinking, strategic and courageous leadership skills
  • Strengths with strategic and analytical thinking, and agility
  • An ability to drive brand growth
  • Strong ability to communicate and team capabilities
  • Organized, have a strong eye for detail and have ability to manage time effectively
  • Must have excellent English oral and written communications skills.  Additional language proficiency (Mandarin) preferred, but not a job requirement.
  • The job will be based at in Church and Dwight Singapore office, and will require occasional (~20%) international travel.

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.

For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/


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DIVERSITY At Church & Dwight

Church & Dwight strives to create an environment where everyone feels free to bring their authentic self to work every day.

We win when we respect every employee for who they are – regardless of gender, age, race, ethnicity, religion, disability, veteran status, sexual orientation or any other differences. We believe that our employees’ contributions are richer because of their diversity. We aim to be a diverse, inclusive and equitable company and are determined to build a culture where people have the power to win together.

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CULTURE At Church & Dwight

We care - about our people, our products, our consumers and our environment. To honor these priorities, we’ve built our culture around the tenants of courage, determination and team spirit. We’re united by our small company feel and inspired by opportunities to make our mark.

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Equal Employment Opportunity for the Disabled At Church & Dwight

As an equal opportunity employer, Church & Dwight is committed to providing access and opportunities to individuals with disabilities. Applicants who require accommodation in the job application process may contact 877-809-8449 or email their resume and cover letter to jobs@churchdwight.com. Please note that these options are available only to those needing an accommodation because of a medical condition or disability. All email submissions should include “Accommodation needed” in the subject line as well as information related to the specific position you are interested in (requisition number, job title, location, etc.). Church & Dwight will not respond to inquiries made to jobs@churchdwight.com or 877-809-8449 that are not related to accessibility of the online application system by persons with medical conditions or disabilities. To review Church & Dwight’s Equal Opportunities Employer Policy, click link below.

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