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Manager, Customer Strategic Channel Planning

Job Description

A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

The Manager, Customer Strategic Planning is responsible for linking an SBU’s strategies and plans to Field Sales.  To accomplish this, the Manager ensures work between Business Units, Field Sales, and the Internal Sales team communicates brand strategies supported by initiatives, implementation plans and executional measurement.  The Manager ensures that Customer Requirements are identified and aligned to in the development of Channel Strategies.  The Manager CSP works directs the work with CSP associates and field sales for an end-to-end plan to manage net sales, trade spending and profitability across all classes of trade within assigned strategic business unit portfolio of products.

Role Accountabilities and Responsibilities  

  • Insures alignment of strategic trade and brand marketing initiatives across the Category
  • Lead the annual Customer / Category Planning process, ensuring that all organizational requirements are met from a timing and data integrity standpoint
  • Responsible for the coordination and execution of customer businesses plans that meet brand strategies and deliver corporate growth, trade spend and profit objectives
  • Identify and communicate class of trade specific sales opportunities and potential risks, developing execution plans with field sales to close business gaps on sales and/or profit
  • Provide the detailed analysis required to make recommendations on allocations of Incremental funds to be spent against key corporate initiatives
  • Manage the annual bottom up planning process including active support and analysis for key strategic customers as well as providing ongoing feedback and presentation of customer plans and corporate risks and opportunities to headquarter functions.
  • Represent Customer Strategic Planning at brand team meetings to represent sales and provide direction and insight related to customers and brand performance
  • Ensures efficient management of workflow and information between Category and Field Sales
  • Coordinate the new product development process for the entire brand life-cycle.
  • Ensures DSMPs are accurate and deployed based on inputs from Sales Analytics and Business Solutions and Category Management
  • Represent sales in the S&OP process and resolve supply/demand/forecasting issues with cross-functional teams (Demand Planning, Customer Service and Marketing) and communicate accordingly to Sales.
  • Develops deployment materials for the Sales Playbook (DSMPs)

Education and Experience                                                           

  • Bachelor’s Degree Required
  • 6-8 years’ experience with emphasis on Trade Marketing, Field Sales and Sales Operations within a CPG Headquarters environment.
  • In depth knowledge of retailer go to market strategies and class of trade /channel dynamics
  • Demonstrated strong analytical, financial management, business acumen and problem solving skills
  • Strong understanding of syndicated data systems and reporting methodologies
  • Strong communication skills (written, verbal, presentation and interpersonal skills)
  • Proficient in Microsoft Office: Excel, PowerPoint
  • Knowledge of TPM/TPO systems
  • Experience with analysis of retail promotion effectiveness and efficiency

Skills and Competencies

  • Build Effective Teams/Developing Direct Reports and Others
  • Organizational Influence 
  • Strategic Agility
  • Action Oriented/Priority Setting/Drive For Results
  • Decision Quality
  • Dealing with Ambiguity
  • Technical Skills


Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.

For more information on our company, our brands and our culture visit us at

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Role Location

United States

With corporate offices and major plants across the country, we’re building consumer products and connecting with global offices from the place where it all began.

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C&D 500X500 035

Equal Employment Opportunity for the Disabled At Church & Dwight

As an equal opportunity employer, Church & Dwight is committed to providing access and opportunities to individuals with disabilities. Applicants who require accommodation in the job application process may contact 877-809-8449 or email their resume and cover letter to Please note that these options are available only to those needing an accommodation because of a medical condition or disability. All email submissions should include “Accommodation needed” in the subject line as well as information related to the specific position you are interested in (requisition number, job title, location, etc.). Church & Dwight will not respond to inquiries made to or 877-809-8449 that are not related to accessibility of the online application system by persons with medical conditions or disabilities. To review Church & Dwight’s Equal Opportunities Employer Policy, click link below.

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