Social Media Specialist (TikTok)

Who We Are

Hero Cosmetics is a functional skin solution brand focused on acne-prone skin and part of the Church & Dwight family of power brands. We develop products such as Mighty Patch, Rescue Balm, and Lightning Wand to address the full lifecycle of acne. Acne-prone skin is human, and it can often feel entirely out of our control. We’re here to help put the power back in our consumers’ hands. Whether they’re looking to prevent, treat, or repair – we create gentle, effective solutions that help their skin fight back; so everyone can open up, not cover up. The true heroes are not the products we make, but the people we serve.

Hero is actively seeking an analytical, creative, and detail-oriented Social Media Specialist to play a pivotal role in maintaining and accelerating growth across our social platforms, specifically focusing on TikTok, while also supporting secondary channels YouTube, and Twitter. The ideal candidate not only has a genuine passion for social media trends, culture, and content but also possesses the ability to swiftly pivot into on-brand implementation and execution. As a key player on our TikTok channel, you'll spearhead the creation and editing of engaging videos. This multifaceted role encompasses strategic tasks such as crafting compelling social-native content, interacting closely with our social media community, and analyzing insights from these efforts. Reporting directly to our Head of Social, you'll join a team of self-starters dedicated to transforming ideas into captivating concepts that resonate with our audience and make a standout impact on social media. 

The ideal candidate is located in the New York City area and is able to meet for in-person collaboration/content creation regularly. 

What you’ll do: 

• Collaborate with the Head of Social to expand Hero’s social media presence, developing scroll-stopping brand stories whilst growing follower counts and engagement. 

• Lead execution of weekly, multi-channel content calendars for TikTok, as well as Twitter and YouTube including; video content creation and editing, caption writing, post scheduling, and community management.  

• Partner with Assistant Social Media Manager (Instagram/Facebook) to optimize content collaboration and ensure a cohesive brand message on all social channels.  

• Assist in execution of social specific photoshoots including art direction, still and video shooting, asset selection and video editing.  

• Continuously monitor and manage Hero’s social community through timely responses to customer/community messages in the Hero Cosmetics brand voice on TikTok, Twitter, and YouTube. 

• Liaise directly with CX/Customer Reputation Specialists to address community comments and customer service related questions.  

• Mentor content interns, providing feedback on weekly deliverables and coaching strategic thinking and video editing skills. 

• Partner with the Hero Influencer Team to commission a steady stream of creator and user generated content by articulating and illustrating content needs in detailed briefs.  

• Execute weekly reports, analyzing performance data and providing insights and recommendations for future content, strategies and areas of improvement.  

• Maintain a pulse on trends, pop culture, current events, competitors, and social media best practices, identifying opportunities for Hero’s participation. 

Qualifications & Requirements 

• 2+ years of experience in social media marketing, ideally within the beauty, wellness, or lifestyle space. 

• A natural interest in storytelling through a social-native marketing lens, especially through video and community-focused strategies.  

• Comfortable and enthusiastic about being featured as one of the primary faces of our TikTok channel, leading participation in the creation and editing of engaging videos. 

• A passion for social media trends, culture and content. You’re up to date on the latest trends, algorithm updates and best practices, and are the first to test out new platforms and features when they launch. 

• Deep understanding of high-quality content and how it can translate to video/photo, Reels, TikTok, YouTube and beyond.  

• Demonstrated experience working with video editing platforms such as CapCut, InShot, Adobe Premiere Pro 

• A genuine appreciation and passion for managing online communities and interacting with engaged followers on social media. 

• Experience in social media metrics and monitoring tools with some knowledge of media math (Sprout, Later, Hootsuite, Dash Hudson, etc.) 

• Experience leveraging and managing listening tools to monitor social media conversations is a plus. 

• Ability to achieve role-specific goals and KPIs. 

• Experience briefing and working with creators and influencers. 

• Excellent verbal and written interpersonal and communication skills. 

• Bachelor’s degree in a relevant field or equivalent work experience. 

• Both creative and analytical. You love participating in every stage of strategic content creation, from conceptualization to execution. 

• Extremely organized, detail-oriented, and can multitask in a fast-paced environment. 

• Able to thrive in a startup, fast-paced culture. You have a “no job is too small” attitude. 

Compensation 

The US base salary range for this full-time position is $68,000 - $106,300. This position is also eligible for a bonus. 

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