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Social Media and Content Specialist

Job Description

A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Church & Dwight is looking for an experienced social media content expert and leader with a deep knowledge of creative best practices both in emerging and well-established social channels, especially TikTok, but also Instagram, Pinterest, Facebook, YouTube, Twitter, and emerging channels. If you are a creator follows the latest social trends, who’s an early adopter of new social media platforms, and has a proven track record of creating effective social videos and other content for organic and paid social media for influencers and brands, this role is for you!

The Social Media and Content Specialist will join Church & Dwight’s well-established in-house creative agency, Creative Services—a dynamic group of talented graphic designers, copywriters, videographers, and social media creators. We’re looking for someone who not only can collaborate with, and at times, lead other creators, but who can roll up their sleeves and work independently to write, produce, shoot, and edit breakthrough social content—on-time, on-brand, on-trend—whether they’re following a detailed creative brief, a vague suggestion, or their own unique idea that they “pitch” to one of our internal brand teams.

Roles & Responsibilities:

● Be highly creative and able to conceptualize content that is meaningful, impactful and engaging to consumers

● Leverage your experience and knowledge of social media best practices and trends to create social content—from conceptualization to execution—that is on-trend, engaging, and follows brand, legal and regulatory guidelines

● Be a self-starter who can work independently or collaboratively with a team of creators and project managers

● Be a leader who can pitch executable ideas, and share your well-informed recommendations, to internal Brand teams, Project Leads, Digital Strategy and Ecommerce teams, and external Digital Agencies to capitalize on new opportunities and trends, and achieve engagement objectives

● Be a multi-tasker who’s comfortable jumping quickly to and from projects for a variety personal care and household brands, each with a unique voice and audience. Brand categories include personal care; laundry, pet care and dental care; DIY crafts and baking staples; beauty and hair care; vitamins and supplements; sexual health and fertility, and more

● Understand the major current social media channels—especially TikTok, but also Instagram, Pinterest, Facebook—and how to create optimized content that can bring a brand to life on that channel

● Know how to use data, research, experience, and intuition to understand a brand’s social audience in order to create content that promotes engagement, meets business goals, and fits the brand’s style and voice

● Stay up to date on industry trends, competitors’ content, new technology, emerging channels, and digital best practices

Minimum Qualifications:

● 5+ years of relevant experience creating brand-level social media content at an agency or on an internal creative team

● Bachelor’s degree in Communications, Social Media Marketing, Video Production, Art, Journalism, Public Relations, Advertising, or a related field and/or equivalent experience

● Professional or personal experience with graphic design, copywriting, video production, video editing, and photography

● A portfolio that showcases your experience creating original, breakthrough social media content that gets engagement

● Relevant creative experience working with consumer goods, personal care, and household brands is a plus

● A belief that unique, engaging content is only for individuals—know how to help Brands break through on social while staying true to their core brand identity.

● Strong collaboration, communication, and leadership skills--be able to build productive, influential, and trustworthy working relationships with fellow creators, clients, partners, and cross-functional team members.

● Be innovative, forward-thinking, creative, generous, and open to new ideas—no matter where they come from!

● Be effective under pressure and able to meet multiple tight deadlines at once.

● Be flexible and adaptable to changes in a project’s direction, objectives, and due dates

● Be able to receive constructive creative feedback and make adjustments that reflect spoken and unspoken direction by project stakeholders

● Be willing to take on new challenges and opportunities for personal and professional growth.

● Be resourceful when faced with an unclear creative brief or inadequate direction, and know how to either create something from nothing or ask the right questions to get the information you need.

● Show exceptional judgment and attention to detail. You always double check for typos and errors before sending content to stakeholders for review.

● Be an energetic, optimistic, enthusiastic, strategic, creative self-starter who’s always eager to go the extra mile, roll up their sleeves and get things done!

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.

For more information on our company, our brands and our culture visit us at

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Role Location

United States

With corporate offices and major plants across the country, we’re building consumer products and connecting with global offices from the place where it all began.

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DIVERSITY At Church & Dwight

Church & Dwight strives to create an environment where everyone feels free to bring their authentic self to work every day.

We win when we respect every employee for who they are – regardless of gender, age, race, ethnicity, religion, disability, veteran status, sexual orientation or any other differences. We believe that our employees’ contributions are richer because of their diversity. We aim to be a diverse, inclusive and equitable company and are determined to build a culture where people have the power to win together.

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CULTURE At Church & Dwight

We care - about our people, our products, our consumers and our environment. To honor these priorities, we’ve built our culture around the tenants of courage, determination and team spirit. We’re united by our small company feel and inspired by opportunities to make our mark.

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Equal Employment Opportunity for the Disabled At Church & Dwight

As an equal opportunity employer, Church & Dwight is committed to providing access and opportunities to individuals with disabilities. Applicants who require accommodation in the job application process may contact 877-809-8449 or email their resume and cover letter to Please note that these options are available only to those needing an accommodation because of a medical condition or disability. All email submissions should include “Accommodation needed” in the subject line as well as information related to the specific position you are interested in (requisition number, job title, location, etc.). Church & Dwight will not respond to inquiries made to or 877-809-8449 that are not related to accessibility of the online application system by persons with medical conditions or disabilities. To review Church & Dwight’s Equal Opportunities Employer Policy, click link below.

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