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Customer Strategic Planning, Senior Manager, Business Planning

Job Description

A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Role Summary                                                          

The Customer Strategic Planning Sr. Manager serves as the “one point of contact” for both the field sales team and the internal functional teams for all aspects of the ongoing business planning process.  They are responsible for leading the planning process, coordinating with all key stakeholders, developing the roadmap, setting the direction, and providing strategic vision and leadership while optimizing the ongoing process so that it best meets Church & Dwight’s business needs and objectives.

Role Accountabilities and Responsibilities:                                                      

  • Responsible for the coordination of customer businesses plans that meet brand strategies and deliver corporate growth, trade spend and profit objectives
  • Primary Liaison between Customer Strategic Planning (CSP), Field Sales, Sales Finance, and Sales Analytics (SABS) for the Business Planning Process
  • Facilitate the identification of trade specific sales opportunities and potential risks for the rolling business plans; responsible to communicate those with the cross-functional teams
  • Manages the Trade Fund Allocation (TFA) model at the Field Team Level to ensure focus on strategic customers and brands; Input into SABS TFA model adjustments
  • Manage the timeline for the planning process including Quarterly Business Review Meetings bringing together Field Sales and Cross-functional partners, Sales Meeting and Launches, and Field based planning meetings
  • Facilitates, communicates, and ensures execution of any in-year analysis for trade or quota adjustments driven by internal business needs
  • Ensure alignment of Customer Business Plans with the CSP published Sales Playbook (DSMPs)
  • Manage the Slotting Budget and deployment to Field Sales teams
  • Continuously evaluates the effectiveness of the planning process and makes recommendations and adjustments accordingly
  • Provides leadership and planning direction to the CSP Channel team members within the SBU Pods, as well as, the field sales leaders. 

Education and Experience                                                          

  • Bachelor’s Degree Required
  • 6-8 years’ experience with emphasis on Trade Marketing, Field Sales and Sales Operations within a CPG Headquarters environment.
  • In depth knowledge of retailer go to market strategies and class of trade /channel dynamics
  • Demonstrated strong analytical, financial management, business acumen and problem-solving skills
  • Strong understanding of syndicated data systems and reporting methodologies
  • Strong communication skills (written, verbal, presentation and interpersonal skills)
  • Proficient in Microsoft Office: Excel, PowerPoint
  • Knowledge of TPM/TPO systems
  • Experience with analysis of retail promotion effectiveness and efficiency
  • Strong communication skills (written, verbal, presentation and interpersonal skills)

Skills and Competencies

  • Organizational Influence       
  • Strategic Agility
  • Action Oriented/Priority Setting/Drive for Results
  • Decision Quality
  • Ability to manage multiple projects simultaneously with minimal supervision and direction; ability to work both independently and as a critical member of multiple teams
  • Sales and marketing insights – ability to deeply understand brand positioning and category dynamics to provide clear & concise direction to field sales in retail implementation of brand strategies
  • Dealing with Ambiguity


COVID VACCINE REQUIREMENT*: To support the health and safety of our team members, successful candidates for employment in this role must (1) be fully vaccinated against COVID-19 as defined by the Centers for Disease Control and Prevention (CDC) and to have submitted proof of vaccination status, or (2) request and receive an approved accommodation based on medical circumstances or sincerely held religious beliefs, practices or observances.

*Only applicable for Corporate positions based in Princeton, NJ and Ewing, NJ

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.

For more information on our company, our brands and our culture visit us at

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Role Location

United States

With corporate offices and major plants across the country, we’re building consumer products and connecting with global offices from the place where it all began.

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DIVERSITY At Church & Dwight

Church & Dwight strives to create an environment where everyone feels free to bring their authentic self to work every day.

We win when we respect every employee for who they are – regardless of gender, age, race, ethnicity, religion, disability, veteran status, sexual orientation or any other differences. We believe that our employees’ contributions are richer because of their diversity. We aim to be a diverse, inclusive and equitable company and are determined to build a culture where people have the power to win together.

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CULTURE At Church & Dwight

We care - about our people, our products, our consumers and our environment. To honor these priorities, we’ve built our culture around the tenants of courage, determination and team spirit. We’re united by our small company feel and inspired by opportunities to make our mark.

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Equal Employment Opportunity for the Disabled At Church & Dwight

As an equal opportunity employer, Church & Dwight is committed to providing access and opportunities to individuals with disabilities. Applicants who require accommodation in the job application process may contact 877-809-8449 or email their resume and cover letter to Please note that these options are available only to those needing an accommodation because of a medical condition or disability. All email submissions should include “Accommodation needed” in the subject line as well as information related to the specific position you are interested in (requisition number, job title, location, etc.). Church & Dwight will not respond to inquiries made to or 877-809-8449 that are not related to accessibility of the online application system by persons with medical conditions or disabilities. To review Church & Dwight’s Equal Opportunities Employer Policy, click link below.

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