Mass Channel & Omni Shopper Insights Sr. Manager
A collective energy and ambition. A place where you can make a real difference.
We’re a company that genuinely cares about our people, our products, our consumers and the environment.
Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.
United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.
As a key member of the Sales Shopper team, this position provides the Mass channel VP and teams with key strategic insights, solutions and analytics required to execute sound business and category decisions. This individual provides insightful and prescriptive analysis of available resources including syndicated data, customer specific POS and shopper loyalty data, internal company data, category and shopper insights and industry studies across ALL categories. They would work closely with the internal Category/Shopper Insights Sr. Managers across each of the SBUs. They would also collaborate with internal marketing insights and brand teams, providing Mass channel insights to help formulate brand strategies.
The Mass Channel team is comprised of the Walmart and Target teams. This position reports to the VP of Mass Channel.
Responsible for analyzing customer-specific information, including Retail Link, Nielsen and/or IRI syndicated data, internal company data, retailer shopper loyalty data (Luminate & 8451, Kroger data) to measure category and brand effectiveness and subsequently provide recommendations to profitably grow revenue and the CHD business portfolio across all SBUs
Works closely with the Mass Channel sales and Category management teams by providing analytical support:
- On-going category and competitive trend tracking and evaluation
- Customer business planning support
- Online /eComm shopper insights support for OMNI channel proposals
- Category reviews – all to incorporate Shopper insights
- Assortment optimization based on shopper insights
- New distribution and space management suggestions supported by shopper
- Monitor competitive activity across marketplace including eComm
- Special projects and information requests as they arise
Work with Marketing Research to access any brand marketing shopper studies and incorporate into mass customer presentations
Provides recommendations for future data resource needs
Develop strategic partnerships to influence category decisions with the customer.
- BA/BS degree from an accredited college/university required.
- 4+ years of experience in the CPG industry required.
- 5+ years of analytic experience
- Nielsen and/or IRI syndicated data experience is required.
- Nielsen Advanced Analytical capabilities are a plus.
- Experience with shopper card data and insights, or syndicated Household data required
- Other data ie. 1010 or Numerator analysis a plus
- POG software (like JDA) understanding and proficiency is a plus.
- Excellent analytical, communication, and creative problem-solving skills.
- Leadership required to lead Sr. Business Managers and customer meetings
- Action Oriented
- Priority Setting
- Decision Quality
- Dealing with Ambiguity
- Technical Skills
- Integrity and Trust
Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.
For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/
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DIVERSITY At Church & Dwight
Church & Dwight strives to create an environment where everyone feels free to bring their authentic self to work every day.
We win when we respect every employee for who they are – regardless of gender, age, race, ethnicity, religion, disability, veteran status, sexual orientation or any other differences. We believe that our employees’ contributions are richer because of their diversity. We aim to be a diverse, inclusive and equitable company and are determined to build a culture where people have the power to win together.
CULTURE At Church & Dwight
We care - about our people, our products, our consumers and our environment. To honor these priorities, we’ve built our culture around the tenants of courage, determination and team spirit. We’re united by our small company feel and inspired by opportunities to make our mark.Learn More
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As an equal opportunity employer, Church & Dwight is committed to providing access and opportunities to individuals with disabilities. Applicants who require accommodation in the job application process may contact 877-809-8449 or email their resume and cover letter to firstname.lastname@example.org. Please note that these options are available only to those needing an accommodation because of a medical condition or disability. All email submissions should include “Accommodation needed” in the subject line as well as information related to the specific position you are interested in (requisition number, job title, location, etc.). Church & Dwight will not respond to inquiries made to email@example.com or 877-809-8449 that are not related to accessibility of the online application system by persons with medical conditions or disabilities. To review Church & Dwight’s Equal Opportunities Employer Policy, click link below.Learn More