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Group Brand Manager – Household, Beauty Care, & Emerging Markets NPD

Job Description

A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Job Overview and Responsibilities:

Church & Dwight’s International marketing team conducts business in over 130 countries and represents the fastest growing business unit within Church & Dwight.  The Group Brand Manager, International Marketing - Household, Beauty Care, & Emerging Markets NPD is a central part of this team and is responsible for shaping and driving alignment on global brand strategies, accelerating global new product launch efforts, and for serving as the steward of global brand equity on selected brands.  She or he will accomplish these objectives through close partnership with Church & Dwight subsidiary and U.S. domestic marketing and will be responsible for contributing to a culture of collaboration and growth across the company. As a key responsibility of this role, she or he will also serve as the International leader of the Emerging Marketing NPD efforts with support from the Director of International Marketing.  This is a new responsibility that was added to our team in December of 2020, and has a dedicated Brand Manager reporting into this GBM role to drive the incremental opportunities associated with strategic new product initiatives in our fastest growing markets.

Key brands that will fall under this Group Brand Manager’s responsibility include our fast-growing and most recent acquisition brand, Flawless, as well as other high growth equities such as OxiClean, Nair, and our portfolio of household & laundry brands under the flagship Arm & Hammer brand. This person will have responsibility for three Brand Managers, as well as an Assistant Brand Manager to assist them.  

Primary responsibilities will include the following:

Strategy:

  • Lead the development of global brand growth strategies for this set of brands including geographic expansion plans, profitability improvement plans, competitive defense plans and the evaluation of white space / future M&A opportunities.

  • Drive the strategic development of the Emerging Market NPD role to ensure we are outlining an insight-based robust long-term pipeline of projects that will drive incremental sales and maximization of unique opportunities in our fast-growing Emerging Markets.

  • Monitor and ensure action against competitive activity and meaningful global trends

New Product / Claim Pipeline Development:

  • Partner with subsidiary marketers and GNPI team to identify global new product / claim needs.

  • Maximize the opportunities driven by the Emerging Markets NPD role, and ensure cross-functional and management stakeholder alignments are achieved with efficiency and proper focus.

  • Drive global alignment behind proposed new product pipeline and ensure rapid roll-out and adoption once launched.

Equity Stewardship:

  • Develop and maintain global brand books and Guiding Lights, review / approve creative briefs and review / approve brand copy (advertising & packaging) to ensure global consistency of all brands within responsibility of this role.

  • Share global and subsidiary communication learnings, success stories, best practices and test results with all markets.

  • Ensure equity alignment in all projects/activities associated with the Emerging Markets NPD role.

Education / Experience / Requirements:

College graduate required. MBA preferred. Must be self-motivated and able to work under tight deadlines both independently and as part of a team.

8-10 years of marketing experience required. Ideal candidate will have both classic CPG / FMCG marketing experience, including NPD development.

Specific experience working in / with international markets strongly preferred. 

Must have excellent English oral and written communications skills.  Additional language proficiency (French, Spanish, Mandarin) preferred, but not required.

The job will be based at Church & Dwight corporate headquarters in Ewing, New Jersey. Requires occasional (~10%) international travel.

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.

For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/


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Marketing

On the marketing team, every day is different. We work to ensure the longevity of the company.

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Role Location

United States

With corporate offices and major plants across the country, we’re building consumer products and connecting with global offices from the place where it all began.

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DIVERSITY At Church & Dwight

Church & Dwight strives to create an environment where everyone feels free to bring their authentic self to work every day.

We win when we respect every employee for who they are – regardless of gender, age, race, ethnicity, religion, disability, veteran status, sexual orientation or any other differences. We believe that our employees’ contributions are richer because of their diversity. We aim to be a diverse, inclusive and equitable company and are determined to build a culture where people have the power to win together.

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CULTURE At Church & Dwight

We care - about our people, our products, our consumers and our environment. To honor these priorities, we’ve built our culture around the tenants of courage, determination and team spirit. We’re united by our small company feel and inspired by opportunities to make our mark.

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