Group Brand Manager- OTC, Healthcare, & Oral Care
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Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.
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Job Overview and Responsibilities:
Church & Dwight’s International marketing team conducts business in over 130 countries and represents the fastest growing business unit within Church & Dwight. The Group Brand Manager, International Marketing OTC, Healthcare, & Oral Care is a central part of this team and is responsible for shaping and driving alignment on global brand strategies, accelerating global new product launch efforts, and for serving as the steward of global brand equity on selected brands. She or he will accomplish these objectives through close partnership with Church & Dwight subsidiary and U.S. domestic marketing and will be responsible for contributing to a culture of collaboration and growth across the company. As a key responsibility of this role, she or he will also serve as the international lead on the Waterpik business with support, as required, from the Director of International Marketing.
Key brands that will fall under this Group Brand Manager’s responsibility include fast-growing and dynamic equities such as Waterpik, Sterimar, Anusol, Gravol, and our Oral Care portfolio of brands (Arm & Hammer Dental Care, Orajel, and others). In addition, this person will have responsibility for two Brand Managers as well as an Assistant Brand Manager to assist them.
Primary responsibilities will include the following:
Lead the development of global OTC/Oral Care brand growth strategies including geographic expansion plans, profitability improvement plans, competitive defense plans and the evaluation of white space / future M&A opportunities.
Liaise with healthcare professionals to identify growth drivers including the development of compelling new claims and required clinical substantiation; and identify effective and efficient vehicles to target and reach healthcare professionals (including medical congress presentations, clinical study publication strategies, trade show attendance and investment scenarios).
Monitor and ensure action against competitive activity and meaningful global trends
New Product / Claim Pipeline Development:
Partner with subsidiary marketers and GNPI team to identify global new product / claim needs. Serve as the voice of the healthcare professional in all development meetings.
Drive global alignment behind proposed new product pipeline and ensure rapid roll-out and adoption once launched.
Develop and maintain global brand books and Guiding Lights, review / approve creative briefs and review / approve brand copy (advertising & packaging) to ensure global consistency of all OTC/Oral Care brands.
Create professional detail aids in compelling new formats that can be leveraged globally.
Share global and subsidiary communication learnings, success stories, best practices and test results with all markets
Education / Experience / Requirements:
College graduate required. MBA preferred. Must be self-motivated and able to work under tight deadlines both independently and as part of a team.
8-10 years of marketing experience required. Ideal candidate will have both classic CPG / FMCG marketing experience and OTC / healthcare professional marketing experience.
Specific experience working in / with international markets strongly preferred.
Must have excellent English oral and written communications skills. Additional language proficiency (French, Spanish, Mandarin) preferred, but not required.
The job will be based at Church & Dwight corporate headquarters in Ewing, New Jersey. Requires occasional (~10%) international travel.
Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.
For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/
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DIVERSITY At Church & Dwight
Church & Dwight strives to create an environment where everyone feels free to bring their authentic self to work every day.
We win when we respect every employee for who they are – regardless of gender, age, race, ethnicity, religion, disability, veteran status, sexual orientation or any other differences. We believe that our employees’ contributions are richer because of their diversity. We aim to be a diverse, inclusive and equitable company and are determined to build a culture where people have the power to win together.
CULTURE At Church & Dwight
We care - about our people, our products, our consumers and our environment. To honor these priorities, we’ve built our culture around the tenants of courage, determination and team spirit. We’re united by our small company feel and inspired by opportunities to make our mark.Learn More
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As an equal opportunity employer, Church & Dwight is committed to providing access and opportunities to individuals with disabilities. Applicants who require accommodation in the job application process may contact 877-809-8449 or email their resume and cover letter to firstname.lastname@example.org. Please note that these options are available only to those needing an accommodation because of a medical condition or disability. All email submissions should include “Accommodation needed” in the subject line as well as information related to the specific position you are interested in (requisition number, job title, location, etc.). Church & Dwight will not respond to inquiries made to email@example.com or 877-809-8449 that are not related to accessibility of the online application system by persons with medical conditions or disabilities. To review Church & Dwight’s Equal Opportunities Employer Policy, click link below.Learn More